18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
Over a third of organisations feel they do not have enough board support when it comes to executing their digital strategies, according to a new report.
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research.
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.