UK online consumer spending falls for the first time since 2013
Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation.
Author: Robin Langford
TripAdvisor gets into food delivery with GrubHub
TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.
L’Oréal Paris gets 51% sales boost with new range on Snapchat
Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.
Guest comment: Lending a hand – the benefits of a better customer experience
Jon Roughley at Experian explores customer experience in comparison sites, and how marketing plays a part in the customer journey.
Targeting people, not devices: The rise of “cross device ID matching” in marketing
Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.
Facebook tackles “False News” with UK newspaper ads
Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.
Brits welcome AI in the workplace- survey
Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.