Instagram audience in France still growing
Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.
Author: Robin Langford
Do corporate values matter? 40% of consumers abandon brands due to poor behaviours
Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.
Net Neutrality RIP? US votes to create controversial “two-speed internet”
The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.
Lack of visibility in Omni-Channel retailing “is leading to lost sales”
It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?
Technology innovations “can tackle social isolation and loneliness”
A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.
EU fines Facebook £95m for ‘misleading’ WhatsApp data
The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.
Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.
Digital assistants “to outnumber people by 2021”
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.
EU data law deadline: 62% of businesses still at high risk of non-compliance fines
With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.