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Author: Robin Langford

Guest comment: Amazon’s Prime Day- the biggest loss leader in history?

July 12, 2017

This year’s record-breaking Amazon Prime Day results were up 60% and could top $3.5bn; but with discounts of 45% or more Amazon will lose significant sums against its regular prices. E-commerce delivery expert ParcelHero says Prime Day could cost Amazon $700 million, but is still the biggest sales hook of 2017.

E-commerce Amazon, retail, UK

Personal assistant apps falter as smart speakers take off

July 12, 2017

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

Mobile, Search Amazon, analytics, apps, Entertainment, Google

Marketers held back by ‘IT complexity’

July 12, 2017

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

Ads, News Australia, digital marketing, France, Germany, marketing

White paper: How to future-proof your business against the new, agile kids on the block

July 12, 2017

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

Ads, E-commerce, News brands, digital marketing, global, marketing, technology

Google trains self -driving Waymo minivans to work with emergency services

July 12, 2017

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an “emergency vehicle testing day.”

News Google, technology

End of an era: Psy’s ‘Gangnam Style’ no longer top YouTube video

July 11, 2017

Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

Video, Viral music, video, YouTube

The fake news effect: Third of people trust the media less than six months ago

July 11, 2017

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

Ads, News, Regulation apps, content, Facebook, Google, media

Facebook plans to build a village in Silicon Valley

July 11, 2017

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.

News, Social Facebook, global, Google, local, retail

Deutsche Telekom expands into German TV with set top box

July 11, 2017

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.

Mobile, News Europe, Germany, technology

Next-gen programmatic marketing: Improve Digital adds header bidding solution

July 11, 2017

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

Ads advertising, content, marketing, technology
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