With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.
Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.
Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating… or creepy?
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.