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Author: Robin Langford

Lovie award winners 2017: David Attenborough and Ikea among digital winners

October 12, 2017

The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.

Content, E-commerce, Mobile, News, Social, Video advertising, apps, BBC, brands, content

Marketing data trends: Retailers willing to pool data for better targeting

October 12, 2017

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

Ads, Content, E-commerce Amazon, brands, Facebook, Germany, global

Facebook fail: Zuckerberg sorry for ‘tasteless’ VR tour of Puerto Rico devastation

October 11, 2017

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

Social Facebook, video

Unilever brand Cif partners ‘Uber-style’ cleaning service Helpling

October 11, 2017

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

E-commerce, Mobile, Social brands, global, technology

Snapchat debuts ‘Context Cards’ with local information

October 11, 2017

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

Ads, Content, Mobile, Search, Social, Video content, local, Maps, Search, Travel

Ikea to sell furniture via third-party sites

October 11, 2017

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.

E-commerce Amazon, brands, email, media, retail

Google ‘discovers Russia-linked ads’ on YouTube and Gmail before US election

October 11, 2017

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

Ads, Regulation, Search advertising, Facebook, Google, Russia, Search

Not all doom and gloom: Why GDPR will revolutionise marketing

October 10, 2017

Julian Saunders, founder of data management and GDPR compliance solution PORT.im, discusses how GDPR is great news for marketers

Ads, Regulation content, marketing, Privacy, Regulation, security

The Sharing Economy: When Will Payments Catch-Up?

October 10, 2017

With more industries embracing the sharing economy each day, such from pet sitting to DIY, is it time that payments caught up? Anna Tsyupko, CEO of Paybase, assesses all the different options for these companies, from Gumtree to Etsy and discusses to pros and cons of each.

E-commerce apps

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival

October 10, 2017

Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users.

Mobile Android, apps, global, Microsoft, Samsung
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