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Author: Robin Langford

Top content tips: Grow your brand, don’t just tighten the noose

November 14, 2017

The tendency to filter marketing communication down to smaller and smaller groups is choking a product’s long-term potential, says Jon Restall, UK Trading Director at Time Inc., adding that inspiring premium content provides the oxygen to help them breathe again and widen their reach.

Ads, Content brands, content, marketing, media, music

The growing impact of social media on sports [INFOGRAPHIC]

November 14, 2017

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

Social brands, Facebook, infographic, media, Twitter

UK consumers experiencing Black Friday fatigue due to extended deals

November 14, 2017

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

E-commerce Amazon, content, marketing, retail, Search

Facial-tracking study reveals 4 key tips for successful luxury advertising

November 14, 2017

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

Ads, Content, Video advertising, brands, images, technology, UK

Half of sales reps view prospects’ Facebook profiles before meetings

November 14, 2017

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

Social demographics, Facebook, Google, media, technology

Adobe launches first “programmatic-only” campaign

November 14, 2017

Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.

Ads, Content advertising, brands, Entertainment, Germany, global

Brands spending £6bn on Christmas ads

November 14, 2017

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

Ads, Content, Video, Viral advertising, brands, Christmas, retail

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media

November 13, 2017

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.

E-commerce brands, Christmas, eBay, Entertainment, games

Top tips: Are your insights falling into the Black Friday black hole?

November 13, 2017

Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.

Ads, E-commerce analytics, Christmas, content, ecommerce, Google

Single’s Day trends: $25bn spent in one day

November 13, 2017

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.

E-commerce Amazon, China, retail, Twitter
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