The tendency to filter marketing communication down to smaller and smaller groups is choking a product’s long-term potential, says Jon Restall, UK Trading Director at Time Inc., adding that inspiring premium content provides the oxygen to help them breathe again and widen their reach.
The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.
Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.
Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.