Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.
Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street.
Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.
The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research.
With the busiest shopping day of the year ahead of us, retailers’ preparation should be well underway. Craig Summers, UK Managing Director at Manhattan Associates shares his top tips for surviving Black Friday and beyond.
Artificial intelligence technology will be crucial to enable retailers to optimise their supply chains, minimising their costs and ensuring they have the right levels of stock, by analysing vast quantities of data to automate thousands of product replenishment decisions. Uwe Weiss, CEO at Blue Yonder, looks at how intelligent analysis and automated replenishment processes can … [Read more…]
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]
Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.