Online comes out on top for Black Friday 2017
The final figures from cyber weekend have been released and online has come out on top. Craig Summers, UK Managing Director, Manhattan Associates, looks at what retailers can learn from the results.
Author: Robin Langford
Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”
Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.
Virals of the year: Nespresso puts George Clooney in classic films
George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.
Virals of the year: Volvo targets women with “Moments”
This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.
Virals of the year: The New York Times “The Truth Is Hard to Find”
2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.
AI: Unlocking the Secrets of the Global Supply Chain
Supply chains are becoming ever more complex as organisations respond to the demands of an eCommerce dominated world. In the bid to retain control, organisations are now collecting huge amounts of data as products are tracked from one end of the globe to another – and it is this data that is set to provide … [Read more…]
Top tips: Why research needs a line on your marketing budget
It is a given that content campaigns perform better when backed up with great research; but while this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to … [Read more…]
UK consumers believe their data is worth £254 per year
On average UK consumers value their data on average at £254 per year, according to new research.
ITV News debuts three online-only shows
ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.
Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.