Robin Langford, Author at Netimperative

The rise of esports: a billion dollar industry [INFOGRAPHIC]

August 2, 2019

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

Amazon begins two renewable energy projects in US and EU

August 2, 2019

Amazon has announced the company’s newest renewable energy project in the EU and the US.

Intelligent flighting strategies maximise ROI on digital campaigns

August 2, 2019

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Honor debunks youth stereotypes with #SwitchedOn campaign

August 2, 2019

Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.

Marketers switching on to cross channel video advertising

August 1, 2019

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

40% ad spend increase recorded in ecommerce advertising

August 1, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

Merkle rolls out data-driven planning methodology Pando Planning to UK

August 1, 2019

Performance marketing agency Merkle has launched its new planning methodology, Pando Planning.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour

December 22, 2017

As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]

Eric Schmidt steps down as Alphabet Chairman

December 22, 2017

Eric Schmidt is stepping down as the executive chairman of Alphabet, moving to a new “technical advisor” role.