Robin Langford, Author at Netimperative

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

August 6, 2019

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

Scourge of social – saviour of revenue? How older generations are transforming social

August 6, 2019

‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.

Apple and Google stop employees from playing back voice recordings

August 6, 2019

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

ASOS and Klarna expand global payments partnership into the US

August 6, 2019

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

Wine brand Böen rolls out NFC-enabled wine bottles

August 5, 2019

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

The rise of the smart site: How web design is driving business growth

August 5, 2019

A new white paper from Kayo demonstrates how web design and development can drive business growth.

In-game ad firm Bidstack buys Pubguard to boost ad quality

August 5, 2019

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

Pinterest smashes sales expectations as user reach 300 million

August 2, 2019

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.