UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Author: Robin Langford
Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
Gen Z more engaged with politics in post-Trump and Brexit era
The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.
More payments giants quit Facebook’s Libra digital currency project
Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.
Kibo buys Monetate to boost retail personalisation
Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.
Bridging the digital and offline divide ‘top priority for retailers’
Blended human and digital customer service capabilities that bridge the online/offline customer experience gap topped retailers’ investment priorities over the next two years, according to new research.
Top 30 retail performers: Amazon retains crown as ‘digital-only’ upstarts soar
A wave of digitally-savvy, internationally-minded upstarts are powering growth in the retail sector, according to new research that ranks retailers by brand recognition, global presence, online capabilities, and volume of sales.
Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
Subscription Economy grows more that 350% in 7.5 years
Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.