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Author: Robin Langford

IPA Bellwether: UK companies cut marketing budgets for first time in seven years

October 17, 2019
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.

Ads, Content, Mobile, Social, Video adspend, advertising, agencies, analytics, brands

Abu Dhabi opens world’s first graduate level AI university

October 17, 2019
Abu Dhabi opens world’s first graduate level AI university
Abu Dhabi opens world’s first graduate level AI university

Abu Dhabi has announced the establishment of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate level, research-based AI university in the world.

Ads China, global, local, smartphones, technology

Post purchase fail: Top fashion retailers stop marketing once purchase complete

October 17, 2019
Post purchase fail: Top fashion retailers stop marketing once purchase complete
Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

E-commerce content, marketing, UK

FlipKart takes on Amazon Prime in India with original video content

October 17, 2019

FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.

Content, E-commerce, Video Amazon, content, ecommerce, Entertainment, global

Content chaos impacting marketing productivity and staff wellbeing

October 17, 2019
Content chaos impacting marketing productivity and staff wellbeing
Content chaos impacting marketing productivity and staff wellbeing

An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.

Ads, Content content, marketing, media, technology, UK

Only a fifth UK public read online T&Cs (despite data use concerns)

October 16, 2019

Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.

E-commerce, Regulation Regulation, security, technology, UK

Digital transformation: Architects hampered by legacy tech

October 16, 2019
Digital transformation: Architects hampered by legacy tech
Digital transformation: Architects hampered by legacy tech

Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.

Ads, Content analytics, apps, France, Germany, technology

YouTube launches AR make-up Masthead to brands

October 16, 2019
YouTube launches AR make-up Masthead to brands
YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

Ads, Content, E-commerce, Video Android, Australia, brands, content, UK

TMSe launches interactive video technology ClipFlip

October 16, 2019
TMSe launches interactive video technology ClipFlip
TMSe launches interactive video technology ClipFlip

TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.

Ads, Content, Video advertising, brands, content, media, technology

Poor website performance ‘costing retailers £10.6bn in lost revenues’

October 16, 2019
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

Ads, Content, E-commerce analytics, brands, ecommerce, retail, UK
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