UK businesses miss out on £7.2bn of sales due to “difficult” shopping experiences
UK businesses are missing out on £7.2bn of sales because of a “difficult” shopping experience, according to new research.
Author: Robin Langford
Contentsquare launches AI-powered experience analytics platform
Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.
SEO budgets fall as marketers want clearer guidelines
The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.
Marketers waste nearly 7 hours a week on pure duplication of work
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.
The PSD2 problem: New payment tech regulations present challenge for retailers
Last month, new regulation came into force aims to better align payment regulation with new technology, with extra security requirements and protections. New research shows the disparity between consumers and retailers over the new PSD2 regulations.
Global internet use: Asia has most numbers (but Europe has highest penetration)
Asia dominates internet use around the world by sheer numbers, but Europe has the highest Internet use per person, according to new research.
Rugby World Cup social media engagement grows 261% since start of tournament
The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.
Tencent uses AI to put product placement ads into old movies
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.
UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.