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Author: Robin Langford

Facebook fights off criticism to beat profit expectations

November 1, 2019
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

Ads, Content, Social advertising, apps, brands, content, ecommerce

“It must be earned, not bought”: Twitter to ban all paid political ads

October 31, 2019
"It must be earned, not bought": Twitter to ban all paid political ad
"It must be earned, not bought": Twitter to ban all paid political ad

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

Ads, Content, Social advertising, Facebook, Google, Twitter, UK

eCommerce ad spend up 51% increase as brands shift budgets to Amazon

October 31, 2019
eCommerce ad spend up 51% increase as brands shift budgets to Amazon
eCommerce ad spend up 51% increase as brands shift budgets to Amazon

The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.

E-commerce, Search advertising, Amazon, brands, ecommerce, global

UK ecommerce platforms ‘not ready for Brexit’

October 31, 2019
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.

E-commerce brands, ecommerce, UK

DIY filters: Snapchat lets users customise AR camera drawings

October 31, 2019
DIY filters: Snapchat lets users customise AR camera drawings
DIY filters: Snapchat lets users customise AR camera drawings

Snapchat has launched 3D Paint – a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.

Ads, Content content, Samsung

Amazon to make grocery free for Prime members (in the US)

October 31, 2019
Amazon makes grocery deliveries free in London
Amazon makes grocery deliveries free in London

Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.

E-commerce Amazon, brands, ecommerce, global, retail

Facebook agrees to pay £500k fine over political data scandal

October 30, 2019
Facebook agrees to pay £500k fine over political data scandal
Facebook agrees to pay £500k fine over political data scandal

Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.

Ads, Content, Social apps, email, Facebook, media, Privacy

Yext launches AI-Search product for brand websites

October 30, 2019
Yext launches AI-Search product for brand websites
Yext launches AI-Search product for brand websites

Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.

Ads, Search brands, Search, USA

Marvel versus classic Disney: the battle for Halloween costume supremacy

October 29, 2019
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.

Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.

Ads, Content, E-commerce brands, China, content, France, Germany

Many happy returns: Christmas customers more loyal than other times of year

October 29, 2019
Many happy returns: Christmas customers more loyal than other times of year
Many happy returns: Christmas customers more loyal than other times of year

Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.

Ads, E-commerce Christmas, Facebook, Google, marketing, technology
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