An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
Sean Rusinko, Global Director of Retail & Hospitality at Sitecore, looks at what the high street can expect from Black Friday this year and how retailers can prepare to ensure a successful event?
With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.
With shoppers expected to break the spending record this year, Sean Durkin, Head of Enterprise, UK & Ireland, OpenText, considers how retailers can maintain best practice when it comes to customer experience, despite high traffic levels.
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand – eBay Motors Group.
Swedish sock retailer Happy Socks has chosen Sitoo as its global mobile point of sale (mPOS) system.