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Author: Robin Langford

Code Computerlove co-creates BBC digital wellbeing app

December 4, 2019
Code Computerlove co-creates BBC digital wellbeing app
Code Computerlove co-creates BBC digital wellbeing app

The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.

Content, Regulation, Social Apple, BBC, content, global, media

Top Pinterest UK Campaigns for 2019

December 4, 2019

Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.

E-commerce, Social content, Search, UK, video

China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall

December 3, 2019
China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall
China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall

L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.

Ads, Content, E-commerce advertising, apps, brands, China, content

The Future of Work: Six predictions from digital industry experts

December 3, 2019
The Future of Work: Six predictions from digital industry experts
The Future of Work: Six predictions from digital industry experts

With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.

Ads analytics, brands, content, global, marketing

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

December 3, 2019

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

E-commerce Christmas, global, Maps, marketing, retail

Facebook lets users upload all photos to Google

December 3, 2019
Facebook lets users upload all photos to Google
Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

Social Apple, Facebook, Google, media, Microsoft

Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

December 2, 2019
Top 16 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott
Top 16 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Ads, Content, Mobile, Social, Video, Viral advertising, Amazon, Brazil, content, Facebook

The importance of retargeting: getting a second chance at a first impression

December 2, 2019
The importance of retargeting: getting a second chance at a first impression
The importance of retargeting: getting a second chance at a first impression

Around 12% of all marketers are retargeting to raise the popularity of a brand’s name, with most customers admitting their intention of purchasing is intensified by personalised, relatable retargeted ads, according to new research.

Ads, Content

Ecommerce predictions for 2020: Popularising retail through social shopping

December 2, 2019

Angus Burrell, General Manager UK, Omni-Channel Payment Solutions, at international payments solutions company, Valitor, shares some retail predictions in 2020.

E-commerce brands, content, ecommerce, local, media

Companies hire ‘potential over experience’ as skills shortage hits UK

November 29, 2019

Almost two thirds of employers (58%) hire staff based on potential, rather than experience or qualification, as demand for skills outstrips supply in the UK.

Ads financial services, UK, video
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