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Author: Robin Langford

How Amazon dominates Page One of Google when consumers search for product

February 10, 2020
How Amazon dominates Page One of Google when consumers search for product
How Amazon dominates Page One of Google when consumers search for product

Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.

E-commerce and E-retailing, Search Amazon, content, Google, images, marketing

WHSmith partners with Laybuy to offer a ‘buy now, pay later’ option online

February 7, 2020

Laybuy, an interest-free ‘buy now, pay later’ payment platform, is partnering with WHSmith in the UK to bring a ‘buy now, pay later’ solution.

E-commerce global, retail, UK

Snapchat fails to meet expectations despite user growth

February 6, 2020
Snapchat fails to meet expectations despite user growth
Snapchat fails to meet expectations despite user growth

Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.

Mobile, Social advertising, Android, brands, content, Europe

The best (and worst) days for sending press releases in America [INFOGRAPHIC]

February 6, 2020
The best (and worst) days for sending press releases in America [INFOGRAPHIC]
The best (and worst) days for sending press releases in America [INFOGRAPHIC]

Performance-based digital public relations agency Cherry Digital conducted an analysis of 4 years of data to investigate the perfect time to blast off press releases by state – to the absolute minute – in order to ensure the highest possible open rates.

Ads infographic

Spotify looks to podcasts to boost profits

February 6, 2020
Spotify looks to podcasts to boost profits
Spotify looks to podcasts to boost profits

Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.

Video advertising, brands, content, media, music

Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

February 6, 2020
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.

Ads, Social advertising, brands, content, global, marketing

LinkedIn is seen as a marketing and sales tool, not networking

February 6, 2020
LinkedIn is seen as a marketing and sales tool, not networking
LinkedIn is seen as a marketing and sales tool, not networking

Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.

Social marketing, Privacy

Consumers love cannabis: CBD products sales go through the roof in January 2020

February 6, 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020

January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.

Search brands, ecommerce, UK

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’

February 6, 2020

Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.

Ads, Content agencies, content, media, technology, UK

Industry capitalises on rise of premium video by investing in CTV and mobile

February 5, 2020
Industry capitalises on rise of premium video by investing in CTV and mobile
Industry capitalises on rise of premium video by investing in CTV and mobile

There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.

Video advertising, agencies, content, Europe, global
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