Twitter plans to fight misinformation with new label
Twitter is considering new labels for identified misinformation, with large tags on ‘harmfully misleading’ reports, and links to reference material to cross-check.
Author: Robin Langford
2020 Change Report: The year of the ‘Great Data Reckoning’
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
Most spam emails ‘come from China, the US, and Germany’
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Payment Pain Points: a fraction is too much friction for shoppers
With demand for friction free payment transactions, such as contactless payments, using cards and digital wallet, predicted to grow by 300% globally over the next five years, retailers need to diversify and reimagine the traditional point of payment in-store and online, according to a new report.
‘Hyper personalisation’: Datasine launches AI-powered customer engagement tool for brands
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.
Online sales fall flat in January following late 2019 surge
After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.
Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
Five email marketing trends leading in 2020
Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.
Consumer electronics: Amazon beats Currys and Argos for top spot on Google searches
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
Tech job ads plunge by 52% in UK
The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.