Optimising ad load: Completion rates up as number of ads falls
Ad completion rates across Europe are above 90%, while the average number of ads has gone down significantly over the last three years, according to new research.
Author: Robin Langford
A third of customers ‘want more than just points for their loyalty’
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Ad of the week: Three’s epic new ad for 5G Britain
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capadaldi and VR space battles.
Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe
Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.
The ‘naked bake’: Risky pitch wins Greggs Challenge
Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.
Data-driven sports ad agency STADS launches with soccer legend Del Piero
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Pipedrive buys Mailigen to boost email marketing automation
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
Takumi bolsters Northern presence with More Media Sales partnership
Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.