TabMo partners VHOOH to boost out-of-home programmatic
Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.
Author: Robin Langford
Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Guest comment: How collaboration tools are affecting office culture
Are collaboration tools making businesses more or less productive? As remote working becomes more vital, Matt Saunders, Head of DevOps at Adaptavist, looks at the rise of Slack, Trello and Office 365, and how these news tools can help or hinder productivity.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
Coronavirus: Employer-employee disconnect on home working response
Only 14% of UK office workers been mandated to work from home full-time by their employers during the coronavirus outbreak, despite over half (52%) having expressed a preference for doing so, according to new research.
Marketers say search optimisation was the #1 use for a CMS in 2019
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
PRO14 Rugby launches fan experience platform
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’
Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.