Apple files for iWatch trademark in Russia?
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report.
Author: Kevin
'Generation Y' favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.
Silly faces instead of a password? Google patents facial password tech to boost security
Google has filed a patent letting users pull a silly face instead of entering a password to unlock their Android phones or tablets.
Yandex adds ‘call to action’ buttons in search results
Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.
Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
Guest comment: The future of global digital media trading standards
As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.
Piracy warning letters postponed until 2015
Plans to send warning letters to UK web users suspected of committing piracy offences have been delayed until late 2015.
RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech
RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
Amazon ramps up targeting as ad revenue ‘overtakes Twitter’
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.
Global marketers ‘believe online video more efficient than TV’ (infographic)
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.