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Author: Kevin

Amazon: Coming to a high street near you?

February 9, 2012

Amazon is reportedly planning to open its first high street store in the US, as the online retailer looks to push its more expensive items, such as its new Kindle Fire tablet.

Uncategorized Amazon, Christmas, consumer insight, games, UK

Science Museum online games ponder the future of technology

February 9, 2012

The Science Museum has launched a suite of online games designed to raise questions about the future of medicine, robotics and technology.

Uncategorized content, games, technology

Video Interview: Twitter CEO on Google, censorship, elections and IPOs

February 8, 2012

This week saw US technology blog All Things Digital interview Twitter CEO Dick Costolo. In this video, the chief of the micro-blogging site talks candidly on the recent spat with Google over social search, its role in the upcoming US election, potential IPOs and its controversial new country-specific filtering tools.

Uncategorized advertising, blogging, Facebook, Google, media

Top tips: The Search for Incremental Sales – Cashback Sites

February 8, 2012

Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between cash back sites and advertisers.

Search, Uncategorized brands, Christmas, UK

Online dating: New eye-tracking research shows what men and women really want

February 8, 2012

The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns…

Search, Uncategorized marketing, technology

Online retail spend data: $50bn in US for Q4

February 8, 2012

The switch to online retailing continues to be fast with US year on year growth at14% based on comparable Q4 results for 2010 vs 2011. The latest online retail spend data shows continued steep rises as the purchase of groceries and mainstream consumer products switches away from the highstreet. More on which sectors are moving…

Uncategorized comScore, content, retail, smartphones

Broadband speeds up 22% on last year

February 8, 2012

The average broadband speed in the UK has increased 22% in the past year, largely due to consumers upgrading to higher-speed packages.

Uncategorized broadband, media, UK

New international VP at AudienceScience

February 8, 2012

Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.

Uncategorized advertising, agencies, Asia Pacific, Australia, Europe

Top tips: 5 steps to win back your email subscribers

February 7, 2012

It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.

Uncategorized brands, email, global, Travel

The power of social media influencers: Stephen Fry tweet gets guitarist 2m YouTube Views

February 7, 2012

A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people.

Uncategorized, Video Europe, Germany, Japan, media
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