Yahoo reveals home page audience demographics
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.
Author: Kevin
Super Bowl: 2.1 million watched online…but total web traffic dips 20%
Over 2.1 million people watched the Super Bowl final online this year, but total web traffic in the US fell by 20%, according to new data.
Daily Mirror revamps site with personalised content and new ad formats
The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
Dennis Publishing gets social to boost subscriptions
Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
Yahoo boardroom turmoil continues: 4 directors to step down
Four longtime Yahoo board members, including the chairman, are leaving the company, as the embattled online media giant aims to turn around its fortunes with a new team at the helm.
Lovefilm boss steps down to lead Mothercare
Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO.
From near-field communication to on-camera card verification – what does 2012 have in store for the world of payments?
Michael Norton, managing director of PayPoint.net predicts the new payment trends for 2012.
Google’s Chrome for Android brings tabbed browsing to mobiles
Google has launched a mobile version of its Chrome browser, initially available on newer Android smartphones.
Vodafone hires TagMan to boost digital tracking
Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.