Red Bull promotes music start-ups with Amplifier launch
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Author: Kevin
Carlsberg launches social media platform in 44 countries
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
Case study: Barnardo’s gets 17% rise in online donations after web revamp
Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.
WiMP debuts ‘DIY’ tool for unsigned musicians
Music streaming service WiMP has launched its new service WiMP DIY, helping unsigned artists to release their music through streaming.
Londoners ‘more stressed by no internet than loss of water, heating or TV’
People believe they would be far more stressed out by not having Internet access than if their heating was turned off, their tellies didn’t work or they didn’t have water, according to a new poll.
Mobile ad spend triples as UK digital sector soars
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures.
Is Android a ‘Trojan horse’? Microsoft consortium accuses Google of mobile monopoly
Microsoft is leading a consortium of 17 companies to petition a European antitrust investigation into Google’s dominance of mobile Internet usage on smartphones.
IPC ‘Amplify’ format combines editorial with ad creative
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Right to reply: EE doubling 4G speeds and capacity
Following this week’s announcement from EE that it is doubling the amount of spectrum it is using for 4G, Matthew Howett, telecoms regulation analyst at Ovum, wonders if there really will be over 1 million 4G users in the UK by the end of this year.