Shazam offers interactive cinema ads for brands
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Author: Kevin
Right to reply: Apple results show 3 themes to watch
Apple posted its first profit decline in a decade this week, but the electronics giant still beat expectations despite a perceived lack of innovation. Ian Fogg, IHS Electronics & Media Senior Principle Analyst, looks at how Apple’s results demonstrate where it has sustainable differentiation from competitors, and what this means for the future of ‘iDevices’.
Marketers ‘missing trick with online personalisation’
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.
Right to reply: Mobile search boom shows platform can shape shopping decisions
This week’s BRC-Google Online Retail Monitor results showed that search volumes on tablet devices increased a staggering 198% and growth on smartphone devices was 66%. Adam Stewart, Marketing Director, Rakuten’s Play.com argues that this highlights the increasing importance of mobile in the online shopping journey, as well as how consumers are researching products online before … [Read more…]
Infographic: CRM is biggest challenge for online businesses
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.
Ping.Me adds people discovery tool
RadiumOne, has updated its PingMe social messaging mobile app with a new location-based people discovery feature, allowing users to find and meet new people that are near their current location.
Case study: Interactive landing pages boost Mobster mobile ad conversions by 58%
Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in … [Read more…]
Apple profits drop 18%- first decline in 10 years
Apple has posted its first fall in profits for nearly 10 years, dropping 18% as the electronics giant struggles to keep up with growing competition from the likes of Samsung and Google in the smartphone and tablet market.
Twitter’s biggest ad deal yet- SMG clients get top placement on social network
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.
Samsung developing ‘mind-control’ for tablets
Following the eye-controlled features on its latest smartphones, Samsung is now reportedly working on a mind-controlled tablet.