As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
Global marketing firm Epsilon International, is marrying digital design with neuroscience, using new heat mapping technology to analyse how emails and newsletters are viewed.
Blyk has opened an office in Singapore, as the mobile messaging media firm continues to expand across Asia.
The dominance of major social gaming players on Facebook, ranked by daily users (millions).
Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order.
Google has set a new internet traffic record, accounting for 6.4% of global internet traffic during September, according to new data.
People are more willing to be dishonest online on sites such as Facebook and Twitter than they are face-to-face, according to a new survey.
In an age when time is displayed on a whole host of electrical devices, today, as many as one in seven Brits claim they have no reason to wear a watch as they use their mobile phone or PC to tell the time, according to new research.
In yet another Wi-Fi privacy story where Google admitted to copying passwords from home networks is proof that people are still leaving their home networks wide open to prey despite the simple security features available on their wireless routers, says Gareth Jones regional sales manager, Cisco Linksys.
With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.