Web users ‘ignore generic photos online’
Random or stock images on websites are often ignored by users, who generally prefer to look at ‘real’ people, according to a new report.
Author: Kevin
Data: Global digital access by region
Daily online access by global region – among those who have access.
Case Study: ‘Despicable Me’ YouTube takeover ads gets 12% click through rate
When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
Businesses struggle in quest for “holy grail of single customer view”
Companies recognise the importance of the multi-channel customer experience but are typically failing to adopt a strategy or framework to enable a single customer view, according to research.
Top tips: Achieving customer relevance
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Portsmouth FC launches gaming sites
Royal Navy and Royal Marines Charity is first charitable beneficiary in Pompey’s ace new gaming partnership with Genting Alderney.
Top 10 financial online display advertisers in UK
Data from the comScore Ad Metrix service has revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies.
Kieron Matthews steps down as IAB UK director
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
Event report: Top US retailers discuss web and in-store teamwork
This week the leading names in retail met at a closed meeting at the NGR US summit, in Miami.
Gap gives away 10,000 free jeans on Facebook Places in US
Gap is giving away 10,000 pairs of jeans today (November 5) in the US, via Facebook Places, the social network’s recently launched location tool.