This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
MySpace is reportedly about to lay off more than half of its employees as the former social networking market leader scales back its ambitions.
Online coupon service Groupon says it has finished raising $950m (£610m) to complete its biggest deal so far.
Google’s visual recognition app Goggles has been updated with a range of new features, including the ability to solve any Soduku puzzle taken from a smartphone user’s camera.
Over 2 in 5 (44%) of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn, according to new research.
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites.
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and duplication filters to get even tougher as the search engines take … [Read more…]
MySpace’s China office has reportedly cut about 30 employees last month and saw its CEO depart, signalling the social network might be withdrawing from the market.