Web site optimisation and personalisation is critical to online success in a ruthlessly competitive market. Yet the costs soon escalate and creativity may become stifled if the chosen strategy and platform rely too heavily on the technical skills of the in-house IT department, warns Mark Simpson, Founder and President of Maxymiser
Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
The BBC has released free, standalone iPlayer apps for iPad and Android, with plans to launch a subscription-based version in the US in April.
StyleCompare, a new fashion comparison website, has launched this week in partnership with a number of major retailers including ASOS and TopShop.
Over two in five (44%) of employees say that their bosses’ management style is the same as relegation zone Wolverhampton manager, Mick McCarthy, or dismissed Liverpool manager, Roy Hodgson. Whilst over a third (35%) also admitted that their manager’s methods don’t get the best out of their organisations workforce, according to a new survey.
Metrodome Distribution, the film distributor behind movies such as Donnie Darko and Monster, has appointed White Hat Media as its first social media agency to boost online presence of film releases and encourage audience participation.
With Valentine’s fast approaching, shopping search engine Twenga has compared the most popular lingerie searches in the UK, France and Germany. The findings show that women in all three countries are putting comfort first.
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Twitter has been in talks with potential buyers, including Facebook and Google, who could take control of the micro-blogging site for as much as $10bn, according to a news report.
The launch of web TV service IPTV service YouView has been delayed until early 2012 due to the ‘growing scale and complexity of the project’.