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Author: Editor

Brands ‘need to do more ads on Instagram Stories’

September 18, 2018

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

Content, Mobile, News, Social, Video, Viral brands, Facebook, media

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

Search, Social advertising, Facebook, global, Google, marketing

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

September 18, 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

Ads, Content Amazon, Apple, brands, content, Facebook

Apple addresses data fears with new privacy features on iOS12

September 18, 2018

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.

Mobile Apple, apps, content, Privacy, video

Display and subscriptions continue to drive digital publishing revenue

September 18, 2018

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

Content advertising, content, Entertainment, media, UK

AI ‘to create twice as many jobs as it destroys’

September 17, 2018

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

Ads, Content, Mobile, News, Regulation technology, UK

The UK’s favourite events revealed: sport, music and theatre top list

September 17, 2018

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.

Ads, Content marketing, media, music, sport, UK

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

September 17, 2018

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research.

Ads, Content, Mobile, News broadband, technology

8 tips for a perfect post-purchase customer experience

September 17, 2018

Sending order tracking and delivery details to purchasers is a great way to boost service and loyalty, but only if you do it and say it in the right way, says parcelLab’s Julia Henry.

E-commerce Amazon, content, email, Facebook, Google

Nearly half of businesses spend more than $500k on digital marketing

September 17, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

Ads content, digital marketing, marketing, media, Search
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