Editor, Author at Netimperative

1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic

September 24, 2018

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

September 20, 2018

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

Google links with auto giants for new in-car system (coming 2021)

September 19, 2018

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

September 19, 2018

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

Majority of UK holiday shopping ‘will occur digitally and not in-store’

September 19, 2018

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research.

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Amazon top ecommerce destination for UK millennials

September 19, 2018

Amazon is now the number-one online retail destination for UK millennials according to a new study.

High-impact digital display ads ‘amplify standard media’

September 19, 2018

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.