Editor, Author at Netimperative

Rakuten Marketing predictive AI connects brands with unexpected online audiences

October 9, 2018

Rakuten Marketing has launched the latest edition of its proprietary artificial intelligence (AI) and machine learning (ML) technology, growing the performance and scale of the Rakuten Marketing Prospecting product.

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Great British Bake Off: Which brands are winning on social media?

October 8, 2018

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

October 8, 2018

The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

Facebook expands into hardware with ‘Portal’ video chat screens

October 8, 2018

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

Strictly BBC buzz: Top 15 contestants on social media

October 8, 2018

With BBC’s popular TV show strictly in full swing, new data looks at the social media buzz surrounding each of the contestants.

MERó creates ‘Instagramable’ packaging design

October 8, 2018

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

Brexit to impact UK and European app services

October 8, 2018

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

October 8, 2018

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

New ad shows dogs can help ease transition for students

October 8, 2018

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.