Editor, Author at Netimperative

Massive ‘experience expectation gap’ between UK marketers and consumers

November 9, 2018

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

ITV warns Brexit fears are scaring off advertisers

November 9, 2018

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.

Visa runs first ever UK Christmas TV advert

November 8, 2018

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

Sri Lanka launches new tourism drive and online campaign

November 8, 2018

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.

Top personlisation tips: It’s all about you, or is it?

November 8, 2018

Talk to anyone in the apparel and footwear retail business and you’re sure to hear the P word several times. Personalisation. Everyone is talking about it and everyone wants to get it. But does everyone really understand what it takes to give every customer what they really want? Lars Rabe, Managing Director for True Fit … [Read more…]

Brands not really listening to the ‘Voice of the Customer’

November 8, 2018

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

Guest comment: Building trust with Blockchain

November 8, 2018

Blockchain is growing! With this in mind, Alan Gunner, Business Development Director, Adjuno examines how this technology can be used to positively transform a business’s logistics processes for the better.

How businesses collect mobile app reviews

November 8, 2018

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

70% of consumers have yet to act on voice search results alone

November 8, 2018

Voice tech trends: users move from awareness to purchase

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

November 8, 2018

IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.