Editor, Author at Netimperative

Berocca launches branded TV content with Channel 4 partnership

November 12, 2018

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Singles’ Day sales growth slows amid US-China trade tensions

November 12, 2018

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.

Spotify launches analytics platform for music publishers

November 12, 2018

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

The 6 sins of the digital age: Hate, addiction and misinformation top list

November 12, 2018

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Disney posts record profits as it reveals Netflix rival

November 9, 2018

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

Samsung reveals its first foldable smartphone

November 9, 2018

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Marketing eyewear online: Keeping the power of TV campaigns “In View”

November 9, 2018

With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.