Editor, Author at Netimperative

Google takes Chrome ad filter worldwide: brands need to conform or be blocked

July 8, 2019

Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

July 8, 2019

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Peek into the Matrix? Facebook outage reveals AI tags of user photos

July 5, 2019

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

Breaking into the Chinese market: European brands have high hopes but low confidence

July 5, 2019

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.

Budweiser promotes all LGBT+ group flags for Pride Month

July 5, 2019

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

Click and Collect Cars? 27% of Brits would buy car online without test drive

July 5, 2019

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

Amazon’s Alexa Cup: Voice app Say It Now named top new skill in Europe

July 4, 2019

Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.

18-30 year olds ‘turning backs on social media giants’

July 4, 2019

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.