Editor, Author at Netimperative

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

December 3, 2018

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

December 3, 2018

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

Viral of the year: Tide responds to Pod eating challenge’ controversy

December 3, 2018

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

Author: Editor

Viral of the year: Tide responds to Pod eating challenge’ controversy

Viral of the year: Alexa loses her voice (and gets celebrity ones)

Disney and Google expand strategic relationship

6 in 10 UK firms plan £100k digital transformation projects soon

Huawei Cloud debuts global blockchain service for businesses

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Trust and technology: the secrets to sales success