As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s … [Read more…]
The UK Government has outlined its plans to enforce its new Digital Economy Act, aimed at cracking down on online piracy.
YouTube has begun to test its own-brand live video-streaming technology.
Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year’s end, according to new research.
Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong”
Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong”
Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.
New research shows that despite the rise in online fraud with the recent Zeus Trojan stealing banking information from some 100,000 British people in the UK over the last month, consumer confidence remains high in online banking sites.
On the eve of the IBC Conference in Amsterdam Louise Kavanagh, Managing Director of the digital TV data specialists Apogee takes a step back as the UK approaches the final months of the digital switchover.
Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.