Experts trump celebs as top Twitter influencers- research
While many celebrities might have millions of people following their lives on the web, the most influential Tweeters are actually less known “experts”
Author: Editor
Right to reply: Google’s new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
Right to reply: Google's new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
Sony to launch first ‘Google TV’ set in October
Sony is to unveil what it bills as “the world’s first internet television” on 12 October in New York, with built in support for Google’s much anticipated TV service.
Sony to launch first 'Google TV' set in October
Sony is to unveil what it bills as “the world’s first internet television” on 12 October in New York, with built in support for Google’s much anticipated TV service.
Top tips: Free Your App!
Consumers are ruthless about how long they’re willing to wait for a page to load on a PC, but on mobile that threshold is cut by at least fivefold. Patrick Mork, CMO, GetJar, offers guide to helping your app reach an increasingly fickle mobile audience”
iPhone, Android or Blackberry? What your gadget says about you
With consumers facing an increasing choice in the type of gadgets they can own, consumer electronics review site Retrevo has carried out a survey to asses what gadgets say about people, specifically Android owners, iPhone owners, BlackBerry owners,Mac and PC owners. Andrew Eisner, Director of Community and Content for Retrevo.com, takes a look at the … [Read more…]
Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Top brands 'spamming customers with unsolicited emails'
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.