Who's winning the press release war online?
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
Author: Editor
TV ads drive 80% rise in branded search
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
UK online take-away firm Just-Eat gets $48m funding boost
London based Just-Eat, the world’s largest takeaway ordering service, today announced the closure of a financing round of $48m co-led by two leading venture capitalists, Greylock Partners and Redpoint Ventures, with substantial support from existing investor Index Ventures.
Right to Reply: IE9 doesn’t work on XP- swapping office audience for a mobile one?
Microsoft has finally launched its latest Internet Explorer 9, available for Windows 7 and Vista… but not XP. Ovum principal analyst Richard Edwards asks if Microsoft have alienated their core market or are they going after a new one on mobile?
Top tips: eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global
Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]
Leo Burnett buys UK creative agency Airlock
Leo Burnett, part of the Publicis Groupe has bought digital agency Airlock for an undisclosed sum.
Right to Reply: London 2012 ticketing fails to deliver an ‘Olympic experience’
The London 2012 Olympic ticketing website is ‘75% good for 75% of applicants’ reveals user experience agency Foolproof in an extensive review conducted on the first day of tickets being made available.
Cognitive Match wins over digital pioneer Andrew Walmsley
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
Blekko and Google – is it a declaration of war on search spammers?
The stakes are rising in the battle to remove irrelevant listings from high in search engine results, and Blekko’s fast footwork is seeing the young search tool get digital street-cred as well as extra clicks. Here’s why…
Online retailers: Poor experiences fail to meet consumer needs
The latest study of UK online retailing concludes that website experiences lag behind customer needs. EPiServer’s assessment of 25 of the UK’s top retailers paints a picture of consistently missed opportunities for brands to generate sales online. No silver bullet, but some key learnings any online store should take a look at…