Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list
Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise.
Author: Editor
Smartphones helped double UK mobile ad spend during 2010- IAB
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data.
Twitter@five – How the microblogging platform revolutionised customer communications
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
Top tips: 7 Steps to ‘Digital Media Heaven’
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Top tips: Mobile marketing in financial apps – how to get the best out of your solution
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
Irish digital agency Cybercom expands to London
Dublin based strategic and creative agency Cybercom recently opened a London office to service existing clients and develop new business opportunities.
Consumers see online shopping as ‘greener alternative to high street’
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research.
It’s good to talk? Brits prefer surfing to speaking on their mobiles
Brits want to talk for only 10 minutes a day on their mobiles – preferring to surf, text and go social instead, according to new research.
Debenhams debuts Android and Nokia mobile apps
Debenhams has launched a shopping app for Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
Android ‘will trump iPhone sales 2 to 1’
Consumers are twice as likely to switch from iPhone to Android than vice-versa, as Google’s mobile operating system grows in popularity, according to a global survey conducted by GetJar.