Volkswagen topples Volvo for most usable car site
Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.
Author: Editor
UK filesharing act delayed by BT and Talk Talk legal claims
BT and TalkTalk have launched a legal challenge against new legislation designed to tackle illegal internet filesharing and protect intellectual property rights online. If the court finds in their favour, the act would no longer be enforceable. Here’s why…
Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
BBC hires Alan Sugar to ‘cure or kill’ YouView
The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture.
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Walgreen buys Drugstore.com for $429m
US-based pharmacy retailer Walgreen has bought online retailer Drugstore.com for $429m (£265), giving it access to 3 million online customers.
Guest comment: Great usability is pure brand experience
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.
Travel websites getting social
Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
IPC takes 24 magazine sites mobile
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
Budget 2011: Govt. woos small and large tech firms with tax breaks
SMEs and large enterprises in the technology sector could benefit from the Budget unveiled by chancellor George Osborne yesterday, as he seeks to foster growth in the UK economy.