The Guardian’s bullish push into the US market accelerates as editor Alan Rusbridger announces a New York-based initiative that will be ‘significantly larger than anything we’ve done in the states before’. ”Newspapers have been fighting to find their role in the online world since The Daily Telegraph first launched online in 1994, but The Guardian … [Read more…]
It’s official video has crossed its tipping point – and not the ubiquitous viral YouTube video clips, but long form TV-style content. Latest online video viewing data from Nielsen show US online video use leaping 45% year on year as people switch from TV screens to laptop screens. But if you looked just at the … [Read more…]
The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving … [Read more…]
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]
Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients.
Shopping in the UK has officially gone digital, with smartphones and their apps being added to the typical basket of goods used to calculate inflation.
White labels can be the key to driving traffic. From dating websites to price comparison services, white labels are cropping up all over the net, allowing smaller companies and big players alike to expand their range and enhance revenue portfolios without compromising brand integrity. Simon Piper, head of partnerships at Consumerchoices.co.uk, assesses why white labels … [Read more…]