New service helps brands monitor users’ Facebook habits
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Author: Editor
Tesco starts selling used cars online
Tesco has become the first general retailer to start a used car buying website.
Online advertising effectiveness measurement – ComScore AdEffx tool and implications
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
New boss at Nokia UK
Nokia has appointed former Nokia Turkey and Nokia Ireland MD Conor Pierce as general manager for the UK.
LivingSocial raises $400m to take on Groupon
LivingSocial has raised $400 million to fund expansion, as the US online coupon seller looks to take on its larger rival Groupon.
Milton Keynes named UK’s slowest mobile town
Milton Keynes has been named and shamed as having the slowest 3G mobile broadband speed in the UK, according to new research.
Milton Keynes named UK's slowest mobile town
Milton Keynes has been named and shamed as having the slowest 3G mobile broadband speed in the UK, according to new research.
New Look lets shoppers buy clothes on mobiles
High street fashion retailer New Look has unveiled its fully transactional mCommerce site, designed and built by Mobile Interactive Group (MIG).
Twitter planning Facebook-style brand pages?
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Another newspaper bankruptcy; many more to come
Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…