Editor, Author at Netimperative

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation

December 17, 2018

When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

Dancing Russian robot unmasked as a ‘person in a suit’

December 13, 2018

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

Email marketing: Waitrose reclaims top spot from Asda in Christmas battle

December 13, 2018

Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Is TV the new… TV? How programmatic enables both brand safety and hyper-targeting

December 13, 2018

Thanks to new registration requirements, broadcasters such as Channel 4 are able to offer more and more programmatic inventory. Mike Shaw, VP EMEA at dataxu compares the measurement and brand safety capabilities of traditional and programmatic TV inventory.

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

December 13, 2018

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

Gumtree and British Heart Foundation promote ‘pre-loved’ furniture and homeware

December 13, 2018

The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.