Editor, Author at Netimperative

Tom Ford most popular luxury brand for European online shoppers

January 3, 2019

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

2018 in images: Shutterstock reveals most search for photos

January 3, 2019

With 2018 now at an end, Shutterstock looks back on the year’s most searched for names and events around the globe.

Angry Birds goes VR with ‘Isle of Pigs’ game

January 3, 2019

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

Macaulay Culkin goes Home Alone again in Google Assistant ad

December 21, 2018

Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

Wishing you a voice-enabled Christmas?

December 21, 2018

Voice tech trends: users move from awareness to purchase

With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

Christmas Day is bigger than Black Friday for UK ecommerce retailers

December 21, 2018

In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.