Editor, Author at Netimperative

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

January 9, 2019

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.

Slowdown in grocery growth at Christmas despite supermarket rise

January 9, 2019

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

Brits ‘more interested in Love Island than Brexit’

January 8, 2019

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?

January 8, 2019

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

Microsoft takes on Amazon Go with Kroger ‘smart supermarket’

January 8, 2019

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

Social commerce to support the multi-tasking, multi-asking customer

January 8, 2019

Ray Nolan, CEO of eDesk by xSellco, discusses the phenomenon of ‘multi-tasking, multi-asking’ customers who have access to so much information, yet somehow have more customer service questions, and how a more personalised ecommerce experience can manage this.

How marketers can meet the needs of the customers of the future – and why that means today’s customers too

January 8, 2019

Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.