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Author: Editor

Top 5 tips: The rise of the ‘Splinternet’- Scaling walled gardens to reach customers

July 27, 2011

For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]

Uncategorized advertising, agencies, apps, brands, content

High street retailers move to Wi-Fi: Tesco tests a new approach

July 27, 2011

Is it a small activity in 4 stores, or a pilot for a new service all smart retailers will offer? We think the latest news from retail giant Tesco is the pilot of a new approach. Free wi-fi is being rolled out in 4 UK stores. This lets consumers browse while they shop – or … [Read more…]

Uncategorized, Video brands, retail, UK

Online sales now account for 10% of all UK retail revenue

July 27, 2011

Sales online made up 9.9% of all UK retail sales in June, up from 6.8% a year earlier, according to the Office for National Statistics (ONS).

Uncategorized retail, UK

Boys ‘more interactive than girls on Facebook’

July 27, 2011

There are key gender differences in how today’s digital natives interact online according to a new study.

Uncategorized Facebook, marketing, Privacy, security, technology

Most UK firms ‘to appoint social media managers this year’

July 27, 2011

Over two-thirds (69%) of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months, according to new research.

Uncategorized content, Europe, marketing, media, UK

William Hill revamps mobile betting site

July 27, 2011

William Hill has launched a new mobile site with a raft of new features.

Uncategorized media

Blackberry maker to axe 2,000 jobs as profits decline

July 26, 2011

Research In Motion is to cut about 2,000 jobs, representing 11% of the Blackberry-phone maker’s workforce.

Uncategorized Android, Apple, Google

Guest comment: Advertising ROI in question as retailers fail to track response and close sales

July 26, 2011

Retailers wanting to improve ROI on their marketing spend need to ensure their offline advertising is measurable, accountable AND incorporates a way for the consumer to instantly respond anytime, anywhere. In this article, Gordon Ellis-Brown, Marketing and Brand Director at new payment channel txt2buy, explores the ways that marketing is becoming easier to measure.

Uncategorized advertising, apps, games, marketing, media

Greetings card site Moonpig sold for £120m

July 26, 2011

Online greetings card retailer Moonpig.com has been sold to online digital photo service PhotoBox for £120m.

Uncategorized Australia, brands, global

Facebook’s facial recognition: Consumer survey reveals mixed views

July 26, 2011

The majority of people in the US don’t like or don’t mind the Facebook’s new facial recognition feature, but less than one in five are positive about the new tool, according to a new survey.

Uncategorized Facebook, global, Privacy, technology
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