British Airways debuts first affiliate program in the US with buy.at
British Airways has launched its first performance marketing program in the US market, appointing global affiliate network buy.at as the sole partner.
Author: Editor
Top 30 web properties in Europe
Google still leads Europe as the most visited site, but travel sites including Priceline, Experdia and Trip Advisor saw some of the highest gains this month, according to new research.
Top 18 European countries by web use
Germany still leads the way in terms of number of web users in Europe, but the Netherlands and the UK spend most time online, according to new data.
Top 8 tips: How to manage a social media crisis
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Right to reply: Can Virgin and O2 shake-up the public Wi-Fi scene?
Virgin and O2 are both moving in on the free public Wi-Fi market, but what do their plans mean for consumers? Karl Doody, managing director of 27stars looks at what’s on offer.
Buddy Media gets $54m funding for social media management
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
Context Optional expands to Europe after acquisition
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
Third of graudates choose PR- survey
Almost a third (29%) of graduates want to work in public relations (PR), according to a survey designed to measure graduates’ perceptions of industry.
Budweiser to sponsor Facebook’s first-ever live football match
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.
Ofcom forces BT to cut rural broadband charges for competitors
BT is being forced by industry regulator Ofcom to drop its wholesale price by 12% each year until 2014, meaning many rural broadband customers could see their bills lowered.