Digital accounts for 27% of WPP’s revenues
Ad giant WPP has seen first-half revenues rise 6% to £4.7bn, with digital sales accounting for 27% of that figure.
Ad giant WPP has seen first-half revenues rise 6% to £4.7bn, with digital sales accounting for 27% of that figure.
Advertising giant has bought US digital marketing agency, Rockfish Interactive Corp.
In a landmark ruling, a US federal judge has backed the music storage-locker business model, ruling that companies may develop services that store their customers’ songs in the cloud.
Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites, according to new data.
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
UK Facebook users will soon be able to watch films and TV via the site, following a deal with Hollywood studio Miramax.
Many vendors are integrating the ability to buy into social media sites like Facebook. However, maintaining engaged communities is the key to successful social commerce, not the hard-sell approach adopted by many of the form’s pioneers, according to the findings of a recent roundtable debate.
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
Skype has bought US start-up Group Me for $80m, as the Microsoft-owned firm looks to boost its conference call tools.